Some company’s fall apart after having there product being a cussed of killing not only one person but 8. So after Tylenol s product was accused of killing 8 people why didn’t they collapse. Well the answer is simple Tylenol was not going to lose there brand so they set out to do every thing in there power to fix it. Following one of our guidelines of protecting people first and property second, McNeil Consumer Products, a subsidiary of Johnson & Johnson, conducted an immediate product recall from the entire country which amounted to about 31 million bottles and a loss of more than $100 million dollars. Additionally, they halted all advertisement for the product. Although Johnson & Johnson knew they were not responsible for the tampering of the product, they assumed responsibility by ensuring public safety first and recalled all of their capsules from the market. In fact, in February of 1986, when a woman was reported dead from cyanide poisoning in Tylenol capsules, Johnson & Johnson permanently removed all of the capsules from the market.so buy showing people how dedicated they were to helping people and how sorry they eventually shook the stigma and recovered. “Tylenol is one of thousands of companies who have faced a crisis that can be destructive to its company if not handled properly. In 1999, 17 years later, when Coca-Cola was faced with a crisis of its own, Nick Purdom of PR Week wrote that "the PR industry has an important role to play in helping companies identify and manage risks that could damage their reputation." While Tylenol succeeded in managing its crisis, the Exxon case was not as successful.” http://iml.jou.ufl.edu/projects/fall02/susi/tylenol.htm
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