eoc 8: subliminal advertising

Some my call it a trick and some say its not fair but i call it good design. being in advertising i never really understood  when someone said that well designed ads were unfair, because if what i designed was in fact a subliminal ad then its something that wouldn't be seen by the normal viewer. Subliminal advertising placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously doesn't work. Recent research suggests that consumers do sometimes respond non-consciously to cues they aren't consciously aware are there. Nonetheless, people remain fascinated by allegedly subliminal messages in ads -- even though if something is truly subliminal you shouldn't be able to identify it, by definition. Most "subliminal" ads are happy accidents, or people seeing what they want to see. But some appear to be deliberate, or at least too good to be true.Subliminal advertising--hidden messages embedded in ads--is considered a deceptive business practice by the Federal Trade Commission. Yet a legal kind of "subliminal" persuasion happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions. I recently carried out a series of research experiments to uncover the ways advertisers burrow beneath our rational minds to get us to pull out our wallets. Here are five techniques used to mess with our minds that you should know about. 

eoc week 7: pest

PEST is a technique that will prepare you for how to launch your product to its target market .

boc 7: largest retailers

so when it comes to all retailers the big number one of them is of course Wal-Mart. but you maybe wondering what are some of the other big retailers in different industries such as for food, closes and hardware. well i did some research and this is what i came up with, along with wal mart another huge brand is krogers. krogers is a umbrella corporation that has food 4 less, ralphs,smiths,quick stop and many many others. i found that the biggest store brand for hard wear is home depot. The U.S. companies ranked on this world’s largest list vary somewhat from the annual Fortune 500 list, which is generally focused on publicly traded U.S. retail companies. Included in this global ranking are privately-held companies, as well as government retail operations. Also, the 2013 Global Powers of Retailing report is based on 2011 revenue figures, so it lags behind the 2012 Retail Fortune 500 rankings. What the annual Global Powers reports do provide, however, is a global ranking number which provides comparative perspective on retailing's trend towards globally. While the global ranking of the largest U.S. retail chains remains relatively unchanged from year to year, there was an atypical number of shifts, and dramatic moves both up and down the global retailing ranks on the 2013 largest U.S. retailers list. 

eco 6: melons

When people go to the store to pick up there summer time melons they never really worry about wether or not its contaminated or not.i was always under the impression that you didn't have to wash you melon because you only eat the inside but apparently you have to.  Recently the Centers for Disease Control and Prevention late Wednesday identified Chamberlain Farms as a source of the outbreak, which has led to 62 hospitalizations and two deaths.Shelly Burgess, an FDA spokeswoman, said Thursday that the investigation is still in its early stages and that it is too early to say whether all the contaminated fruit could be traced back to the farm.Tim Chamberlain, who runs the 100-acre Chamberlain Farms, said it stopped producing and distributing cantaloupe on Aug. 16, when the FDA alerted him that the fruit could be tainted. so the article also quoted the manager of the farm stated that they have completely stopped production and are doing further investigation to insure that this never happens again."I think once a farm is identified they have an uphill climb ahead of them because there most likely be a lot of personal injury claims against them that they will need cash flow to settle. They're also going to have trouble marketing their produce,"

BOC 6: tylenol scare 1982

Some company’s fall apart after having there product being a cussed of killing not only one person but 8. So after Tylenol s product was accused of killing 8 people why didn’t they collapse. Well the answer is simple Tylenol was not going to lose there brand so they set out to do every thing in there power to fix it.  Following one of our guidelines of protecting people first and property second, McNeil Consumer Products, a subsidiary of Johnson & Johnson, conducted an immediate product recall from the entire country which amounted to about 31 million bottles and a loss of more than $100 million dollars. Additionally, they halted all advertisement for the product. Although Johnson & Johnson knew they were not responsible for the tampering of the product, they assumed responsibility by ensuring public safety first and recalled all of their capsules from the market. In fact, in February of 1986, when a woman was reported dead from cyanide poisoning in Tylenol capsules, Johnson & Johnson permanently removed all of the capsules from the market.so buy showing people how dedicated they were to helping people and how sorry they eventually shook the stigma and recovered. “Tylenol is one of thousands of companies who have faced a crisis that can be destructive to its company if not handled properly. In 1999, 17 years later, when Coca-Cola was faced with a crisis of its own, Nick Purdom of PR Week wrote that "the PR industry has an important role to play in helping companies identify and manage risks that could damage their reputation." 
While Tylenol succeeded in managing its crisis, the Exxon case was not as successful.” http://iml.jou.ufl.edu/projects/fall02/susi/tylenol.htm

EOC 5: Trend Predicting

speaking as someone who isn't particularly fashion forward its hard for me to understand way someone would pay 800 dollars for a pair of shoes only to wear them for or until the next season and then go and buy another pair of 800 dollar shoes, it seems crazy to me but what seems crazy to me means billions to others. yes, I'm talking about fashion. here in Las Vegas fashion has taken a whole new meaning. Las Vegas has quickly turned them selves into a very big, very successful fashion destination. now i know this seems crazy considering that very little made products come from Nevada but its because of big conferences like Magic that will be in town next week that have made Vegas a huge trading post. Trend Analysis is the practice of collecting information and attempting to spot a pattern, or trend, in the information. In some fields of study, the term "trend analysis" has more formally defined meanings.

Although trend analysis is often used to predict future events, it could be used to estimate uncertain events in the past, such as how many ancient kings probably ruled between two dates, based on data such as the average years which other known kings reigned. In , trend analysis often refers to techniques for extracting an underlying pattern of behaviour in a  which would otherwise be partly or nearly completely hidden by A simple description of these techniques is which can be undertaken within a formal.