eoc 8: subliminal advertising

Some my call it a trick and some say its not fair but i call it good design. being in advertising i never really understood  when someone said that well designed ads were unfair, because if what i designed was in fact a subliminal ad then its something that wouldn't be seen by the normal viewer. Subliminal advertising placing fleeting or hidden images in commercial content in the hopes that viewers will process them unconsciously doesn't work. Recent research suggests that consumers do sometimes respond non-consciously to cues they aren't consciously aware are there. Nonetheless, people remain fascinated by allegedly subliminal messages in ads -- even though if something is truly subliminal you shouldn't be able to identify it, by definition. Most "subliminal" ads are happy accidents, or people seeing what they want to see. But some appear to be deliberate, or at least too good to be true.Subliminal advertising--hidden messages embedded in ads--is considered a deceptive business practice by the Federal Trade Commission. Yet a legal kind of "subliminal" persuasion happens every day. Shoppers are regularly encouraged to buy by appeals to their senses or unconscious assumptions. I recently carried out a series of research experiments to uncover the ways advertisers burrow beneath our rational minds to get us to pull out our wallets. Here are five techniques used to mess with our minds that you should know about. 

eoc week 7: pest

PEST is a technique that will prepare you for how to launch your product to its target market .

eco 6: melons

When people go to the store to pick up there summer time melons they never really worry about wether or not its contaminated or not.i was always under the impression that you didn't have to wash you melon because you only eat the inside but apparently you have to.  Recently the Centers for Disease Control and Prevention late Wednesday identified Chamberlain Farms as a source of the outbreak, which has led to 62 hospitalizations and two deaths.Shelly Burgess, an FDA spokeswoman, said Thursday that the investigation is still in its early stages and that it is too early to say whether all the contaminated fruit could be traced back to the farm.Tim Chamberlain, who runs the 100-acre Chamberlain Farms, said it stopped producing and distributing cantaloupe on Aug. 16, when the FDA alerted him that the fruit could be tainted. so the article also quoted the manager of the farm stated that they have completely stopped production and are doing further investigation to insure that this never happens again."I think once a farm is identified they have an uphill climb ahead of them because there most likely be a lot of personal injury claims against them that they will need cash flow to settle. They're also going to have trouble marketing their produce,"

EOC 5: Trend Predicting

speaking as someone who isn't particularly fashion forward its hard for me to understand way someone would pay 800 dollars for a pair of shoes only to wear them for or until the next season and then go and buy another pair of 800 dollar shoes, it seems crazy to me but what seems crazy to me means billions to others. yes, I'm talking about fashion. here in Las Vegas fashion has taken a whole new meaning. Las Vegas has quickly turned them selves into a very big, very successful fashion destination. now i know this seems crazy considering that very little made products come from Nevada but its because of big conferences like Magic that will be in town next week that have made Vegas a huge trading post. Trend Analysis is the practice of collecting information and attempting to spot a pattern, or trend, in the information. In some fields of study, the term "trend analysis" has more formally defined meanings.

Although trend analysis is often used to predict future events, it could be used to estimate uncertain events in the past, such as how many ancient kings probably ruled between two dates, based on data such as the average years which other known kings reigned. In , trend analysis often refers to techniques for extracting an underlying pattern of behaviour in a  which would otherwise be partly or nearly completely hidden by A simple description of these techniques is which can be undertaken within a formal.

EOC 4: Super Size Me

Super Size Me is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Spurlock's film follows a 30-day period from February 1 to March 2, 2003 during which he ate only McDonald's food and if asked if he wanted to super size his meal he had to do so. through out the film the effects to eating all the fast food start to show and take hold. so if you have seen this movie your pronely wonder how McDonalds handled this news well his is what they did. 

The burger giant said it has begun phasing out Supersize fries and drinks in its more than 13,000 U.S. restaurants and will stop selling them altogether by year’s end, except in promotionsRichard Adams, a former McDonald’s franchising executive and now an independent consultant for franchisees, said health concerns no doubt factored into the decision. But he said the company has been promising to clear up some of the “clutter” on its menu since adding a slew of new products in the late 1990s when domestic sales were flat. “The reason for reducing the number of fry sizes is to simplify operations and enhance our ability to deliver better service to our guests,” the memo said, adding 

that the 7-ounce carton “will be eliminated as part of our healthy lifestyle initiative.”

EOC 1: My Voice

My name is Shelby I am an illustrator with a passion for advertising. As an illustrator I love to put emotion and a story on a page but I found myself getting frustrated because there were never enough mediums to express how I felt about what I was drawing. That’s when I found advertising. Advertising is what some see as wasted time on the T.V or a pop up on their computer. I see it as a way to get to know people and tap in to their emotions and make them feel or see things in a different way. Getting to push a product to a certain age group or class intrigues me and satisfies my needs to always be learning something new. Coming to the Art Institute I hope to advance my skills and learn the ins and outs of my trait. In Advertising I can put music, a story and a message in to 3 minutes and change someone’s life forever. No one ever put money down for something they know nothing about and that’s what an ad does it gives you info and shows you what it looks like and what you could look like in it, with it or wearing it.