EOC 4: Super Size Me

Super Size Me is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker. Spurlock's film follows a 30-day period from February 1 to March 2, 2003 during which he ate only McDonald's food and if asked if he wanted to super size his meal he had to do so. through out the film the effects to eating all the fast food start to show and take hold. so if you have seen this movie your pronely wonder how McDonalds handled this news well his is what they did. 

The burger giant said it has begun phasing out Supersize fries and drinks in its more than 13,000 U.S. restaurants and will stop selling them altogether by year’s end, except in promotionsRichard Adams, a former McDonald’s franchising executive and now an independent consultant for franchisees, said health concerns no doubt factored into the decision. But he said the company has been promising to clear up some of the “clutter” on its menu since adding a slew of new products in the late 1990s when domestic sales were flat. “The reason for reducing the number of fry sizes is to simplify operations and enhance our ability to deliver better service to our guests,” the memo said, adding 

that the 7-ounce carton “will be eliminated as part of our healthy lifestyle initiative.”

EOC 3: RollingStone

Rolling stone magazine has been making big news lately with their new cover picture of Tsarnaev. This has started a lot of controversy surrounding the epic magazine brand.  So for me this sparked an interest in knowing about who this epic brand is."Rolling Stone was founded in San Francisco in 1967 by Jann Wenner, who is still editor and publisher, and music critic Ralph J. Gleason." Rolling stone is a U.S based magazine that is devoted to new and old music that will last through the ages. Along with there devotion to music the also like to publish things on upcoming politics and pop culture. Rolling Stone magazine got its name from the song Muddy Waters sang called, Rollin Stone created in 1950. The magazine was created in 1967 and was originally created for the hippie culture back in the 1960s. Many believe that Rolling Stone got their name from the band, which is not true. The band and the popular magazine; as you know got the name form the same song.

Today Rolling Stone magazine is aimed at the younger demographic that actually likes to read long articles about todays top pop culture as well as politics and new music.  Rolling Stone has taken a different demographic on what stories to publish as well as when to publish them. Most of the bigger stories that they publish come out after everyone else has had a chance to say what they wanted to say about the story that’s when Rolling Stone says what they what to say in detail apposed to other articles that only give you a small view of what happened.  

EOC 2: John Varvatos

John Varvatos is a designer who has made him self very well known in the fashion world. He has a self-labeled line but also has worked with other designers to come up with other smaller lines and designs. I would say (as well as others) that one of his biggest straights that he is an incredible designer and has a vision all his own. His style of clothing is very popular at this moment it takes a lot to look this rugged and expensive all at the same time. But john found a way. From my own point a view I love the style of clothing he creates. He does rugged yet clean better then ant other designer, also his designs say very American hipster. His clothing is in the lower high in value meant for everyday casual ware. The product I absolutely love that he designs is the Converse line that he created."continues to tap johns‘ creativity and we continue to love the level of quality that is produced." The line he created for Converse is so much different then what Converse has out. The line he has is cleaner and more stylish but style does come with a price tag, but if you ask me I would say its worth it."John Varvatos is a Greek American men’s sportswear designer who cut his teeth at Ralph Lauren and Calvin Klein."

EOC 1: My Voice

My name is Shelby I am an illustrator with a passion for advertising. As an illustrator I love to put emotion and a story on a page but I found myself getting frustrated because there were never enough mediums to express how I felt about what I was drawing. That’s when I found advertising. Advertising is what some see as wasted time on the T.V or a pop up on their computer. I see it as a way to get to know people and tap in to their emotions and make them feel or see things in a different way. Getting to push a product to a certain age group or class intrigues me and satisfies my needs to always be learning something new. Coming to the Art Institute I hope to advance my skills and learn the ins and outs of my trait. In Advertising I can put music, a story and a message in to 3 minutes and change someone’s life forever. No one ever put money down for something they know nothing about and that’s what an ad does it gives you info and shows you what it looks like and what you could look like in it, with it or wearing it.